It seems that the market for Latino Films is influenced by the market preferences of US Hispanics and especially Hispanic youth. Latino film makers are taking into account research on the buying trends of Hispanics in America, and using this as an edge in their films. Knowledge of the market seems to give a sizeable advantage. Product placement and advertising is giving young Latino film makers an edge over their competition in Television as well as feature films.
Here is an article that deals with this issue and talks about an upcoming conference in Miami on the subject.
http://www.cineasta.com/HTML/ShowNews.asp?ID=1321&PG=1
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