Friday, February 29, 2008

Health Ministry Ad

I found this new TV ad that's playing in Brazil, sponsored by the Brazilian Health Ministry. The ad encourages people to be tolerant of people of all sexual orientations, saying at the end that "Respecting the difference is as important as wearing a condom." When I first watched the ad, I was very surprised. Can you imagine the response to an ad like this one in the states? Or even, can you imagine the government sponsoring an ad like this?


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