Tuesday, February 22, 2011


It seems that I can't go anywhere without seeing some kind of advertisement for the Acai berry. It has been incorporated into almost every type of food group imaginable including Ice Cream. While I find this influx slightly overwhelming, there is an upside to the obsession with the berry. According to this article, the demand for the berry is actually helping to save the Amazon rainforest. The rainforest holds the highest concentration of Acai berry plants. Over the years, the rainforest has been cut down in efforts to making the land more economically profitable for the people who live off it. In the past, that would mean cutting the land down to make it pastures for cattle etc. Now with the need for Acai berries, people are deterred from cutting down the trees of the rainforest, and hopefully slowing the deforestation of the rainforest.

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