http://www.nytimes.com/2009/11/18/business/18labor.html?_r=1

Check out this article in the New York Times. It's about a group of students who allied themselves with workers from Honduras who had lost thier jobs in a Russel factory when Russel closed the factory overnight. These US students found a way to put pressure on the consumers of Russel goods, like the NBA and their universities. When over a hundred buyers threatened to cut their contracts with Russel, Russel agreed to reopen the factory and rehire all the old workers.