Red Stripe's A Hit

Jamaica's leading exported beer, Red Stripe, has achieved overwhelming success both domestically and abroad. At the company's recent annual meeting, the company announced the benefits from their improved growth in new markets due to improved distribution and investments in advertising and promotional activities. As for continued growth, the company's strategy is to identify new markets and to target them directly through promotion and advertising. With their goal to bring Red Stripe to locations around the world, next time you're in Bombay, London, or Chicago, be sure to check and see if Red Stripe is available. To read more about Jamaica's Red Stripe and their growth, check this Jamaica Observer article out.